Creating a fun, inclusive and friendly brand.

Wee Toast Tours are one of the highest ranked outdoor activities in Belfast. It’s a fun and boisterous cycling party with its own built-in bar & server, touring around the highlights of Belfast city centre. The tours take in local landmarks and stop at proper Belfast bars, making them a fun alternative to the standard tourist tours for the more adventurous traveller and locals alike.

The team behind Wee Toast Tours have a unique attitude, a passion for what’s fun and how to promote it innovatively. It was a pleasure to work hand in hand with Jennifer and the team to refresh their brand visual identity and roll out a copy theme which would put them head and shoulders above their competitors.

Illustrating the fun of a boozy bike tour.

We worked with Hand Drawn Creative to produce an illustration style for Wee Toast Tours which can be updated as seasons change and the route takes in more sights. The illustrations come to life on their website, which we produced once the brand was complete.