Search Scientist is an expert Google AdWords consultancy team. They were formed by an ex-Google employee and are credited as Premier Google Partners, so they know exactly what works and how to make the most of clients’ PPC budgets.
They needed a brand refresh in order to reposition themselves as a reliable & professional team and to have their brand comfortably sit alongside their impressive corporate clients.
The brand mark is an abstraction of a search result as it would be displayed on Google, which gets to the heart of what they do. The colours and fonts are all based on Google’s ‘Material Design Language’.