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  • OnTableTop Brand Design

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Monolith Edition

Transitioning a media business from being a leader in a niche to a leader in the industry

Beasts Of War is a community website for war boardgames. Since 2011 they have been carving out an impressive and loyal following, numbering over 160k likes on facebook and over 70k subscribers on youtube. They are one of the top 3 websites, globally, for their niche.

The team had seen their industry grow in popularity and visibility over the years as boardgaming became a hobby for a much wider demographic and games makers had adapted to design products which were attractive to a diverse audience. Beasts Of War’s name, while extremely popular with the wargaming set, started to limit the scope of their ambitions.

We worked with the team to rename and reposition the entire company as a leader in global boardgaming media. Beasts Of War will remain a core segment of their site, but the new OnTableTop name and brand sets them up for almost limitless growth.

Visit Beasts Of War.

Name Brief

Create a new name for the community and web platform, Beasts Of War. One which appeals to a diverse demographic of tabletop gamers all over the world while being careful not to alienate the enthusiastic and opinionated existing followers.

Naming Concept

The expanded community will cover everything to do with the hobby.

Every game, reviewed.
Every event, attended.

If it’s happening on tabletop,
its there, on the site.

Name Solution

OnTableTop

OnTableTop Logo
OnTableTop Brand Design - background Mythic Battles: Pantheon
OnTableTop Brand Design - background Mythic Battles: Pantheon
OnTableTop Brand Design
OnTableTop Brand Design
OnTableTop Brand Design
OnTableTop Brand Design - background Mythic Battles: Pantheon
OnTableTop Brand Design
OnTableTop Brand Design
OnTableTop Brand Design
OnTableTop Brand Design - background Mythic Battles: Pantheon

Bringing 165,000 followers along for the journey

Overwhelmingly positive reaction from the community

From announcement through to implementation at UK Games Expo, the community has responded with positivity and understand the bigger picture.

See our showcase Branding Design Projects.
View all our Graphic Design Projects.

Next?

Three random projects

Time to change

Moon Watches

Graphic &

Finding the balance

The Posture Doctor

Web &

An inside job

Thompson Clarke Interiors

Web &