Beasts Of War is a community website for war boardgames. Since 2011 they have been carving out an impressive and loyal following, numbering over 160k likes on facebook and over 70k subscribers on youtube. They are one of the top 3 websites, globally, for their niche.
The team had seen their industry grow in popularity and visibility over the years as boardgaming became a hobby for a much wider demographic and games makers had adapted to design products which were attractive to a diverse audience. Beasts Of War’s name, while extremely popular with the wargaming set, started to limit the scope of their ambitions.
We worked with the team to rename and reposition the entire company as a leader in global boardgaming media. Beasts Of War will remain a core segment of their site, but the new OnTableTop name and brand sets them up for almost limitless growth.
Visit Beasts Of War.
Create a new name for the community and web platform, Beasts Of War. One which appeals to a diverse demographic of tabletop gamers all over the world while being careful not to alienate the enthusiastic and opinionated existing followers.
The expanded community will cover everything to do with the hobby.
Every game, reviewed.
Every event, attended.
If it’s happening on tabletop,
its there, on the site.