Jewellery and accessories manufacturer, JCI, approached us to name & design a suite of product brands, forming their Moon Watches range to be sold into the “sky mall” international airline market. Having identified four types of customer, our task was to create a specific treatment for each. Understanding these products have a seasonal lifespan, much shorter than the core Moon brand, we created trend-led designs that feel relevant to the intended customer and, more importantly, work as part of the overall Moon Watches brand hierarchy.