Moon Watches Product Range Brand Design

Jewellery and accessories manufacturer JCI Jewellery approached us to design a suite of product brands, forming their Moon Watches range to be sold into the “sky mall” international airline market. Having identified four types of customer, our task was to create a specific treatment for each. Understanding these products have a seasonal lifespan, much shorter than the core Moon brand, we created trend-led designs that feel relevant to the intended customer, and importantly work as part of the overall Moon Watches brand hierarchy.

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