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  • Moon Watches Graphic Design

Jewellery and accessories manufacturer, JCI, approached us to name & design a suite of product brands, forming their Moon Watches range to be sold into the “sky mall” international airline market. Having identified four types of customer, our task was to create a specific treatment for each. Understanding these products have a seasonal lifespan, much shorter than the core Moon brand, we created trend-led designs that feel relevant to the intended customer and, more importantly, work as part of the overall Moon Watches brand hierarchy.

moon watches graphic design
moon watches graphic design
moon watches graphic design
moon watches graphic design

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