MinutePad app branding
People who sit on the board of large organisations, or who work in government, will be used to attending regular meetings with large agendas. The printed packs for these meetings cost a fortune to produce and are a logistical & privacy nightmare. MinutePad is a new application that brings all this into the digital age. We were brought-in to develop the app’s brand and their positioning.
We took the opportunity to step back and look at their long-term strategy. Their existing website had many mixed messages, so we refined their messaging down to a new set of core values and then used these to inform the visual design.