The Kilkeel Harbour Collaborative Network was a pressure group formed by 16 industrial maritime businesses, located where the Mourne Mountains meet the Irish Sea.
They required a more evocative name and a professional brand so they could confidently and proudly stand together to ask the government for long-term redevelopment support.
The goal was for a single centralised brand which would elevate every business equally and also cross-promote the range of services available, positioning Kilkeel as a premium, unique area for industrial maritime clients.
A strong industrial name to communicate that this is a working harbour and not a tourist destination, but that it ‘Works’ for the local community.
Kilkeel Harbour Works
The brand mark is based on the unique setting at Kilkeel, with high mountains to one side and the forceful Irish Sea waves to the other. The mark references sailing flags, navigation data and the warehouses surrounding the port in a simple, powerful shape.