Working for everyone

  • Kilkeel Harbour Works Brand Design

A brand informed by industry and by the landscape.

The Kilkeel Harbour Collaborative Network was a pressure group formed by 16 industrial maritime businesses, located where the Mourne Mountains meet the Irish Sea.

They required a more evocative name and a professional brand so they could confidently and proudly stand together to ask the government for long-term redevelopment support.

Naming Brief

The goal was for a single centralised brand which would elevate every business equally and also cross-promote the range of services available, positioning Kilkeel as a premium, unique area for industrial maritime clients.

Naming Concept

A strong industrial name to communicate that this is a working harbour and not a tourist destination, but that it ‘Works’ for the local community.

Name Proposed

Kilkeel Harbour Works

The Kilkeel Harbor Works logo
Kilkeel Harbor Works build process
kilkeel harbour works brand design
kilkeel harbour works brand design

A brand which means something different to each company involved in the project.

The brand mark is based on the unique setting at Kilkeel, with high mountains to one side and the forceful Irish Sea waves to the other. The mark references sailing flags, navigation data and the warehouses surrounding the port in a simple, powerful shape.

Kilkeel Harbor Works photography

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