The Duke of York has been a favourite spot for locals since the early 1980s. In the intervening years, it has become a landmark on the Belfast hospitality scene and now means a lot of different things to a lot of different people.
Music fans know it as a welcoming place where local talent gets to perform to their first audience. History fans get to soak up the museum-worthy collection of bric-a-brac on every surface. The alley has become a lively meeting place for anyone venturing into town at the weekend and for tourists who lose track of time, engulfed by the Belfast Craic.
As the owners expanded into neighbouring buildings, offering new venues and new experiences they needed a website to bring it all together in one place. And to convey its unmistakable personality.
Visit The Duke of York Belfast.
The Duke’s owner, Willie Jack, has worked with talented local photographer Bradley Quinn, who gave us a huge collection of brilliant photographs capturing every aspect of the bars, commissioned street art, and the area. We were also lucky to have access to a fascinating collection of photos by Bill Kirk showing The Duke of York after it was flattened by a bomb during the troubles.
The design brief from Willie Jack was simple. We needed to make something brilliant, no fuss, no pretence and full of photos.
Our design inspiration came from the many vintage distillery signs lining the walls of the bars. In The Duke of York, you are surrounded by bold typography and we wanted to bring that to the website. The other striking feature is the colour. Willie is a proudly opinionated socialist, and these passions have lead to the dominant colour of the whole area being a vibrant red.
The Harp Bar is famous for having live entertainment every day of the week. We built a whole new listings calendar which promotes the events into Google listings, showing what’s on now and next right in the search results.
The Duke’s new website jumped them up 3 pages in Google search results for their key terms.