The Community Foundation has been a force for good in Northern Ireland for over 40 years. They are a non-political, trusted, secure means for donors and philanthropists to support causes which matter the most to them. The Community Foundation makes sure the money reaches the right people to support the kinds of projects which will have a long-lasting impact across the local community.
They are committed to addressing the challenges of peacebuilding, social justice and effective community development by supporting the great work already happening in grass-roots community organisations. They connect people who care, with causes that matter.
We got involved in late 2018 just as they had begun developing their new Strategic Priorities Plan, which will shape the Foundation’s work for the next 5 years. They needed a redesign of their logo to fix some basic issues around clarity and usability. More importantly, they needed our help with their wider Design Strategy which would include discussions about formally splitting the organisation into two distinct entities – Grant Giving and Philanthropy Services.
Working directly with their steering group, we set about delivering a comprehensive brand redesign which would go on to touch every aspect of their operations and how they are perceived by the communities across Northern Ireland.
Visit The Community Foundation website.
Everything the Foundation does can fall under one of two elements: Grant Giving; and Encouraging Philanthropy. Our challenge was to clarify each of these elements visually without splitting the actual Organisation, since that would remove 40 years of trust.
Our proposal was to strengthen the overall brand and then create two sub-brands which will allow for visual and language distinction without removing the link to their history.
“The Community Foundation started to work with Bag of Bees in 2018 when we needed support with the redesign and development of our brand in line with our strategy. Bag of Bees made it easy. Working with our stakeholders, they very quickly got to grips with the issues we were facing, guiding us through a process with options which has resulted in a new, modern, easy to use logo, design and brand for the Foundation which connects us to people who care and causes that matter.
More recently we commissioned Bag of Bees to develop a new website for the Foundation and I would have no hesitation in recommending them.”
Director of Philanthropy