Mackle Snacks are a manufacturer of high quality snack foods for brands across the world. They work on a private label basis for well known high street food brands and have been happy to be the manufacturing heros, working behind the scenes with little fanfare since 2005.
The team had seen an opportunity to create their first ever own-brand product when they were approached by a large supermarket chain to see if they could produce a new children’s snack range especially for the Irish market. They had completed product development, and had a name, but needed our help to turn it into a unique brand with a fun packaging design theme which would compete on the shelves.
We worked with Stray Illustration to develop custom illustrations for the range, based on cute cartoon animal parents introducing their children to the snacks.
Visit Chloe’s Organics website
Our illustration style has now been rolled-out across the brand and all marketing materials, including an eyecatching stand at the world’s largest sweet & snack fair, ISM Cologne.
We are pleased to report that within a month of launching the Chloe’s Organics range has been proving popular across Ireland in Aldi stores, so much so that Aldi UK are getting in on the act. Watch this space for more stockists across Europe in the near future.