Aspects Financial is the new name for Hughes Financial. They are a team of experts who are committed to understanding the needs of every client and helping explain the options available to them in a clear and concise way. Their clients are a mix of businesses and individuals, so they cover things like corporate Workplace Pension arrangements right through to personal savings & investments.
The company was transitioning from being part of a larger financial & insurance services group into an independent company. They required a new company name & brand style followed by managed communications of the change to their customers.
“We are constantly researching different products on the market and are experts at reading the small print. You can trust that every aspect has been considered.”
Financial advice is a serious business, so it is important for customers to trust that the company they are dealing with has their best interests at heart. The Aspects name and copy style came from conversations with the team, who explained how they include clarifying summary statements and cover letters with every piece of advice they send, so the customer knows that everything has been checked thoroughly by an expert.