Our Work / Love Furniture, Brand Design
Branding
Love Furniture is an online furniture shop covering all Ireland. They came to us with plans to open their first physical retail location and were aware that their existing branding wouldn’t cut it, having developed haphazardly over the company’s 5 years’ trading online.
The Brand
Their furniture is very competitively priced and of good build quality, so our brief was to make sure they looked solid, professional and trustworthy without looking too expensive. The online furniture sales market is also saturated with some pretty ruthless competition, so we needed to be quick and correct.
Our design hinges on the strength of the heart logo, made to look informally hand-done, while the brand colours are stylish and very different from the competition. Everything comes together in the Tab motif, subtle enough to quietly brand a photo of a bed on Facebook, while strong enough to catch the eye of people in the street.
