Our Work / Firstlight The K Club, Email Marketing
Advertising
Firstlight represents the cream of the crop in global fractional property sales. Their portfolio contains some of the most spectacular holiday locations in the world, each offering something unique and exceptional. Unsurprisingly, Firstlight The K Club is the premier choice for golfers, boasting two world-class courses designed by Arnold Palmer. Below are some of their recent email marketing campaigns, designed and coded by BAG of BEES.
“Practice Your Pitch” Campaign
Firstlight The K Club have a select network of agents selling on their behalf in international territories. They came to us needing a carefully crafted email marketing campaign attracting the attention of potential new agents. Our brief was to make sure the email’s recipient knew that this was just the first stage of a process, and that although they had been selected based on their company’s reputation, there would still need to be a “pitch” made to Firstlight before they became official agents. For this campaign we developed the concept, wrote all the major copy lines and coded it into a ready-to-send HTML package within Firstlight’s own email marketing system. The entire job was turned around start-to-finish in just a few days.
“Great Irish Golf” Campaign
When Darren Clarke lifted the winner’s trophy at the 2011 British Open it brought back brilliant memories of his performance at the 2006 Ryder Cup, played at The K Club. More than that, Darren Clarke became the third Major Title holder in 12 months hailing from Ireland. Firstlight’s mailing list is inevitably filled with golfing enthusiasts, given that the properties are located within The K Club, so it seemed too good an opportunity to miss.
We came up with the concept for the email on our own initiative and developed it into a fully-formed competition campaign before presenting to the team at Firstlight. Time was of the essence, as the campaign would become less interesting the more days passed between Darren Clarke’s win and Firstlight sending it out, but we managed to get it away within a few days of Darren’s win. Firstlight were delighted to get a huge response, becoming one of their most successful email campaigns.
What we do for Firstlight
We look after Firstlight’s requirements across Press, Email and Exhibition design and believe we have become an integrated part of their team, helping develop new opportunities while making sure everything meets Firstlight’s exacting standards. Our work has proven results, with our visual design and copy writing helping to communicate effectively with a very discerning audience. It is a joy to work for such a professional team who understand the benefits of quality design.
